Marketing Concept

Besides the acquisition of 3D geometry and material properties of artifacts, the development of new business models is an integral part of the project. This includes the assessment of the scanning technology’s possible uses in different fields of application, the evaluation of marketing opportunities in the sector of culture, entertainment and edutainment as well as the concept development for virtual exhibitions of scanned objects (for example representations in holovision or 3D stereo).

The partners mainly involved are:
Architectura Virtualis GmbH
Polymetric GmbH

'Mummy at BM', British Museum, London, © Rafael Monroy Dr Bhau Daji Lad Mumbai City Museum, CC BY (Bombman)